The Isle of Wight Donkey Sanctuary (I.O.W.D.S.) is committed to keeping your information secure and managing it in accordance with our legal responsibilities under privacy and data protection laws where we operate.

This Privacy Policy provides information about how we process personal information through I.O.W.D.S.

By visiting our website or using any of our services, you agree to your personal information being used and disclosed in the manner set out in this Policy. We will not collect personal information from you unless you have specifically agreed to us doing so (for example through your acceptance of this Policy or via an electronic tick-box or other similar measures as required by local privacy and data protection laws).

You do not have to provide your personal information to us, but if you do not provide certain information we will only be able to provide limited services to you.

The personal information that we collect

When you use as is the case with most websites, certain limited information (such as your browser type and IP address) will be collected by us automatically.

We will also will collect and store certain personal and private information as follows:

Making a donation to the I.O.W.D.

To enable us to process donations we will collect basic payment information. If you are eligible for UK Gift Aid, we may also ask you to confirm your UK home address.

If you make a donation through by text your donation will be managed in accordance with The I.O.W.D.S. User terms of service and this Policy. If you wish to claim UK Gift Aid on the donation we will collect information about you as explained in this Policy.

Information about others

You may provide us with information about others e.g.

  1. So that we can send out a gift that you have purchased for them e.g. a donkey adoption / shop


  1. If you start fundraising for, or in the memory or in celebration of, another person

You must ensure that they are happy and have agreed to you providing us with their information. Where required by local laws, we would advise you to keep a record of their agreement and provide them with a copy of or link to, this Policy. This is especially the case if you provide us with sensitive information about them (e.g. a reference to an illness or health condition).

How we use personal information

We use the personal information collected from users for a number of purposes:

  1. Administering donations made (and claiming Gift Aid, if applicable);
  2. Providing supporters with fundraising related news stories, (through our Newsletter and Facebook page, comments on website content, details of fundraising, campaigns, events or messages of support;
  3. To help us prevent fraud associated with online payments;
  4. Contacting individual donors/fundraisers to pass on a thank you message and to acknowledge contribution(s) made to the Charity.
  5. In order that you receive your newsletter from us, your name and address will be sent to the printing/mailing company as part of our database. Before doing so, we will obtain a copy of their Privacy Policy to ensure that it is in line with our own.
  6. To improve the service we offer – for example, you may be asked to complete one of our online user satisfaction surveys.

We understand that many donors like to make donations anonymously. We respect this and will not publicise your name or donations you have made in any way.

We do not provide any personal information to any other charity, or organisation whatsoever.

Communications from us

Where you have indicated you would like to receive updates/newsletter/information relating to a donkey(s) you have adopted we may send emails alerts and bulletins to tell you about developments in your adopted donkey’s health.

You can also unsubscribe from receiving certain electronic messages by following the “unsubscribe” instructions included in our communication and you may change your preferences and cease receiving

We work closely with a number of trusted partners with whom we need to share personal information to help us. These include:

  1. Banks and payment providers – to authorise and complete payment transactions and set up Standing Orders that our supporters have requested.
  2. Organisations within the payment card industry to help prevent online fraud.
  3. HM Revenue & Customs, but only if we need to authorise claims for Gift Aid or other forms of tax efficient ways of giving.
  4. We may also provide information to third party service providers who process information on our behalf to help run some of our internal business operations including IT services.
  5. For operational reasons, we transfer personal information electronically to card payment providers but this is only initiated and controlled by our customers using this service.

Keeping information secure

We invest significant resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.

Updating your information

Please notify us of any changes to your personal information which you have provided to us. You can do this via email to or via telephone (01983 852693) or in writing addressed to The Data Protection Officer, Isle of Wight Donkey Sanctuary, Lower Winstone Farm, St Johns Road, Wroxall, Isle of Wight PO38 3AA.

Keeping your records

We keep records for as long as you require us to in accordance with legal, tax and accounting requirements. Where your information is no longer required, we will ensure it is disposed of in a secure manner.

If you use buttons on our website linked to social media or similar sites (for example “Like” and/or “Share” buttons), content from our website may be sent back to that other website and, depending on your privacy settings, may be privately or publically visible (for example to friends, followers or generally to anyone who has access to your profile page).


Our website uses cookies (which includes third party cookies to support social media, personalisation and analytics functionality). Information about how we use cookies can be found on our website at

Cookies are small computer files which are downloaded onto your device and collect information about the way in which you navigate and use our website and the internet. Cookies do not collect information which allows us to identify individual users. The information provided by cookies helps us to provide you with a more personal experience and allows us to make improvements to our services over time. You may delete and block all cookies or decide to just block certain types of Cookie via your browser setting. However, if you choose to block or delete Cookies, this may affect the functionality of the website.

Access rights

You have the right to request copies of certain of your personal information within our custody and control and details of how we use that information. If you think any of the personal information we hold about you is inaccurate, you may also request it is corrected. You also have a right, in certain circumstances, to require us to stop holding your personal information.

In relation to all of these rights, please email or write to us at the address below. Please note that we may, request proof of identity. We will respond to your requests within all applicable timeframes.

In certain circumstances (for example where required or permitted by law) we might not be able to provide you with access to some of your personal information, but where appropriate we will notify you of the reasons for this.

Complaints Process

If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint.


We keep this Policy under regular review and place updates on our website from time to time. Please review this policy periodically for changes.

However, we will always notify you of material changes we make to this Policy and, where required under applicable privacy and data protection legislation, we will appropriately notify or give you the option to consent to changes to the Policy.

If you do not accept the amended Policy, please stop using our website.


If you have any questions about this Policy, or would like to exercise your rights with respect to your personal information, please contact us via email to or via telephone (01983 852693) or in writing addressed to The Data Protection Officer, Isle of Wight Donkey Sanctuary, Lower Winstone Farm, St Johns Road, Wroxall, Isle of Wight PO38 3AA.

Date: April 2018